Shedyr Italia is an Italian company which deals with the production and sales of goods in the Luxury & Design field. The concept is about the odd minimal but enveloping, metropolitan and functional luxury. An everyday life made up of small gestures through accessories capable of making every moment comfortable, that is what characterized our Collections. The best Italian craftsmen guarantee an extremely tailored and top-level production. Selection of raw materials represents a key stage in ensure an excellent product. Metalworks are created ad hoc as precious jewels. Lines, shapes and materials are handled by our internal Style and Product office and by the industrial Designers with whom Shedyr Italia collaborates. The result is a new concept of savoir-faire. It is not run by the egotism of a designer or a creative director, but by the continuous listening to our customers. In our Research laboratory Lotyere Skylab the brand connects with its customers and collects ideas, advice, desires that are then interpreted physically by the fine functional lines of its products. It is a moment of meeting between expectations (sky) and study activities (lab). The customer becomes the protagonist not only in the design processes for an ever-increasing performance of the product, but also in the direct relationship with the production that guarantees him a tailored product. Lotyere is a Brand registered in more than 30 countries around the world. It is the expression of Shedyr Italia. It is present on the market with high leather goods collections (bags, small leather goods and accessories) Its value is based on a careful aesthetic refinement and selection of materials, on internal stylistic skills and inspirations and on an excellent production of the best Italian artisan shops. A proposal in the field of luxury accessories that reconciles the true essence of exclusivity with the offer of services. The Brand is aimed at people characterized by a sophisticated socio-economic-cultural profile, who know how to recognize the quality of what they see and touch, eager to live it fully, in an essential and functional way and in their daily life. Lotyere expresses essential and functional luxury, whose minimalist opulence is manifested in the search for a perfectionism aimed at bringing the product ever closer to a perfect balance between aesthetics and functionality. The Proposal contemplates Continuity, Innovation, Ethics and Sustainability, characterizing its offer with a concept of Functionality developed on two elements: Functional Aesthetics and Technical Functionality. The first one is achieved through aesthetics which becomes a function itself, where minimalism accompanies the person from morning to evening, from a day of work to a moment of relaxation, enhancing the characteristics and personality of the wearer. The Technical Functionality is revealed as maximum versatility, offering the discrete opulence of containers, pockets, accessory functions, essential for a concrete use of the products. Lotyere offers on the market a 100% Made in Italy. The quality of the materials used, offers a 5-year guarantee; it is made up of research, tradition, modeling and all-Italian workmanship, it is recognized in the extreme attention to detail in the seams, the color ribs, the cut of the leather, as well as in the full attention to the environment, preferring eco-sustainable processing techniques. The sense of satisfaction of its customers is the Lotyere priority: it personalizes the product not only on the aesthetic needs of the consumer, but also on functional ones. Lotyere: shoulder straps and handles are offered to measure according to the physical conformation, the shoulder straps adapt to any type of height, the shapes to each handle, a discreet sartorial elegance that shapes the skin on every desire.